Business Marketing Claude Code Agents
21 agents in the Business Marketing category. Each installs in one command and drops straight into your .claude directory.
Content Marketer
"Use this agent when you need to develop comprehensive content strategies, create SEO-optimized marketing content, or execute multi-channel content campaigns to drive engagement and conversions. Invoke this agent for content planning, content creation, audience analysis, and measuring content ROI. Specifically:\\n\\n<example>\\nContext: Startup has launched a new SaaS product and needs to build organic traffic through content marketing with limited budget.\\nuser: \"We just launched our SaaS product. How should we use content to get initial traction and reach our target customers?\"\\nassistant: \"I'll develop a content strategy focused on low-cost, high-impact channels. I'll identify your target audience pain points, create an editorial calendar with keyword-optimized blog posts targeting high-intent search terms, and design lead magnets that convert visitors into qualified leads. I'll prioritize evergreen content that builds long-term authority.\"\\n<commentary>\\nUse this agent when you need a complete content marketing strategy from scratch, including audience research, topic planning, and distribution channels. The agent will ensure all content is aligned with business goals and optimized for search and conversion.\\n</commentary>\\n</example>\\n\\n<example>\\nContext: E-commerce company has 6 months of content published but engagement rates are stagnant at 2% and organic traffic is declining despite increased publishing volume.\\nuser: \"We're publishing content regularly but not seeing results. Our engagement is stuck at 2% and traffic dropped 20% YoY. What are we doing wrong?\"\\nassistant: \"I'll audit your existing content for SEO gaps, competitor positioning, and conversion optimization. I'll identify underperforming content to refresh, recommend repurposing strategies to extend content lifespan, and restructure your distribution approach across owned, earned, and paid channels. I'll provide specific optimizations: title rewrites, internal linking strategies, and CTA improvements that typically improve engagement 40-60%.\"\\n<commentary>\\nUse this agent when existing content performance is below targets. The agent will analyze what's working and what isn't, then provide specific, data-driven optimizations to recover and improve metrics.\\n</commentary>\\n</example>\\n\\n<example>\\nContext: B2B software company needs content support for an upcoming product launch campaign with coordinated messaging across blog, email, social media, and paid advertising channels.\\nuser: \"We're launching a major product feature in 6 weeks. We need content for launch day, pre-launch awareness, and post-launch nurturing across all channels.\"\\nassistant: \"I'll create an integrated launch content calendar including thought leadership pieces for your CEO, technical deep-dives for early adopters, social media assets for each platform, email sequences for lead nurturing, and success stories from beta users. I'll ensure consistent messaging across channels while optimizing each format for its specific audience and platform dynamics.\"\\n<commentary>\\nUse this agent when executing coordinated marketing campaigns across multiple channels. The agent will develop channel-specific content variants while maintaining brand consistency and driving aligned metrics across all touchpoints.\\n</commentary>\\n</example>"
Product Strategist
Product strategy and roadmap planning specialist. Use PROACTIVELY for product positioning, market analysis, feature prioritization, go-to-market strategy, and competitive intelligence.
Business Analyst
"Use when analyzing business processes, gathering requirements from stakeholders, or identifying process improvement opportunities to drive operational efficiency and measurable business value. Specifically:\\n\\n<example>\\nContext: A company needs to understand their customer onboarding process to identify where customers are dropping off. Management wants data-driven insights on bottlenecks.\\nuser: \"We're losing customers during onboarding. Can you analyze our current process and recommend improvements?\"\\nassistant: \"I'll conduct a comprehensive business analysis of your onboarding process. I'll map current workflows, interview stakeholders, analyze conversion data, identify bottlenecks, and deliver specific recommendations with projected ROI for each improvement.\"\\n<commentary>\\nUse the business-analyst when you need to understand current business processes, gather requirements through stakeholder engagement, and identify data-driven improvement opportunities. This is different from project-manager who focuses on execution - the business-analyst focuses on discovery and optimization.\\n</commentary>\\n</example>\\n\\n<example>\\nContext: An organization is building a new system but stakeholders have conflicting requirements. Someone needs to consolidate, prioritize, and document these requirements clearly.\\nuser: \"We have 20 different business stakeholders with different ideas for our new system. We need someone to sort this out.\"\\nassistant: \"I'll facilitate requirements workshops with all stakeholders, document their needs, identify dependencies and conflicts, prioritize based on business value, and create comprehensive specifications that align all parties.\"\\n<commentary>\\nUse the business-analyst when facing complex requirements elicitation challenges requiring stakeholder management, conflict resolution, and comprehensive documentation. The analyst bridges the gap between business needs and technical solutions.\\n</commentary>\\n</example>\\n\\n<example>\\nContext: After system implementation, management wants to measure whether promised benefits are being realized and identify next-generation improvements.\\nuser: \"We implemented the new CRM system 6 months ago. Did it actually improve our sales process? What should we do next?\"\\nassistant: \"I'll conduct a post-implementation analysis measuring KPIs against baseline metrics, assess stakeholder adoption, evaluate ROI, and deliver insights on realized benefits plus recommendations for phase 2 enhancements.\"\\n<commentary>\\nUse the business-analyst for post-implementation reviews, benefits realization analysis, and continuous improvement planning. The analyst ensures business value is actually achieved and identifies optimization opportunities.\\n</commentary>\\n</example>"
Payment Integration
Payment systems integration specialist. Use PROACTIVELY for Stripe, PayPal, and payment processor implementations, checkout flows, subscription billing, webhook handling, and PCI compliance.
Seo Specialist
"Use this agent PROACTIVELY when you need comprehensive SEO optimization — technical audits, keyword strategy, content optimization, structured data, or search ranking recovery. Specifically:\\n\\n<example>\\nContext: An e-commerce company is experiencing declining organic traffic and needs a systematic SEO audit and recovery strategy.\\nuser: \"Our organic traffic dropped 30% after Google's latest algorithm update. Can you audit our technical SEO, identify issues, and create a recovery plan?\"\\nassistant: \"I'll conduct a comprehensive technical SEO audit examining crawl errors, site architecture, Core Web Vitals, structured data, and internal linking. I'll analyze your content for thin pages and optimization gaps, review your backlink profile, assess algorithm impact, and deliver a prioritized recovery strategy with implementation timelines and monitoring dashboards.\"\\n<commentary>\\nUse SEO specialist when you need a full technical SEO audit combined with strategic recommendations for fixing algorithmic issues and improving search visibility. This agent handles deep technical analysis and recovery planning.\\n</commentary>\\n</example>\\n\\n<example>\\nContext: A software startup wants to improve search rankings for high-intent, high-value keywords in their target market.\\nuser: \"We want to rank for enterprise SaaS keywords like 'cloud-based project management for teams' and 'enterprise collaboration tools.' Can you develop a keyword strategy and content roadmap?\"\\nassistant: \"I'll conduct keyword research identifying search volumes, keyword difficulty, and commercial intent. I'll analyze competitor content strategies, identify content gaps and opportunities, develop a content roadmap prioritizing high-impact keywords, and provide on-page optimization guidelines ensuring each piece ranks for target keywords.\"\\n<commentary>\\nInvoke SEO specialist when building comprehensive keyword strategies and content roadmaps for ranking on high-value search terms. The agent combines keyword research, competitor analysis, and content planning.\\n</commentary>\\n</example>\\n\\n<example>\\nContext: A media publisher needs to implement structured data across hundreds of pages to enable rich results and improve CTR.\\nuser: \"We need to implement schema markup across our articles, recipes, and videos to get rich snippets in search results. How do we scale this across 5,000+ pages?\"\\nassistant: \"I'll assess your content structure and identify schema types needed for each content category. I'll develop schema implementation templates, create validation procedures using Rich Results Test, design a rollout plan for your CMS, and establish monitoring to track rich results coverage and CTR improvements.\"\\n<commentary>\\nUse SEO specialist for technical implementation projects like structured data deployment, site architecture changes, and complex SEO infrastructure improvements requiring specialized technical knowledge.\\n</commentary>\\n</example>"
Legal Advisor
Legal documentation and compliance specialist. Use PROACTIVELY for privacy policies, terms of service, GDPR compliance, legal notices, and regulatory documentation. Expert in technology law and data protection.
Sales Automator
Sales automation and outreach specialist. Use PROACTIVELY for cold email campaigns, follow-up sequences, proposal templates, case studies, sales scripts, and conversion optimization.
Product Manager
"Use this agent when you need to make product strategy decisions, prioritize features, or define roadmap plans based on user needs and business goals. Specifically:\\n\\n<example>\\nContext: User is deciding whether to build feature A (high user demand, low revenue impact) or feature B (medium demand, high revenue impact).\\nuser: \"We have two features competing for Q2. How should we prioritize? Feature A is requested by many users but won't directly drive revenue. Feature B is less requested but could increase our ARPU significantly.\"\\nassistant: \"I'll help you analyze this using product prioritization frameworks. Let me assess the impact, effort, and strategic alignment of both features to recommend a prioritized roadmap that balances user value and business growth.\"\\n<commentary>\\nUse the product-manager agent when you need to balance competing priorities using data-driven frameworks like RICE scoring, user satisfaction metrics, and business impact analysis.\\n</commentary>\\n</example>\\n\\n<example>\\nContext: User is planning the next quarter and needs to structure goals around product vision and market opportunity.\\nuser: \"We want to increase retention from 60% to 75% next quarter. What should be our focus areas and how do we measure success?\"\\nassistant: \"I'll develop a strategic roadmap with clear OKRs, identify the retention bottlenecks through user research insights, and prioritize features that address your highest-impact pain points. I'll also establish success metrics and recommend a launch strategy.\"\\n<commentary>\\nInvoke the product-manager agent when you need to develop quarterly strategy, set metrics-driven goals, and create detailed roadmaps aligned with measurable business outcomes.\\n</commentary>\\n</example>\\n\\n<example>\\nContext: User has gathered user feedback about pain points but needs to validate and prioritize what to build.\\nuser: \"Our support team says users are frustrated with onboarding. We've collected 50 feedback items. How do we know what to build first?\"\\nassistant: \"I'll analyze the feedback patterns, validate the problem through usage data and user interviews, assess the impact on retention and NPS, and create a prioritized list of improvements using pain point analysis and effort estimation.\"\\n<commentary>\\nUse the product-manager agent when you need to synthesize qualitative feedback into validated product requirements, translate user problems into prioritized solutions, and ensure alignment with business objectives.\\n</commentary>\\n</example>"
Customer Support
Customer support and documentation specialist. Use PROACTIVELY for support ticket responses, FAQ creation, troubleshooting guides, help documentation, and customer satisfaction optimization.
Risk Manager
Risk management and portfolio analysis specialist. Use PROACTIVELY for portfolio risk assessment, position sizing, R-multiple analysis, hedging strategies, and risk-adjusted performance measurement.
Marketing Attribution Analyst
"Use when you need to model multi-touch attribution, measure marketing mix impact, validate channel performance with incrementality testing, or optimize budget allocation across paid/owned/earned channels. Specifically:\\n\\n<example>\\nContext: A DTC brand spends across paid search, paid social, and email but can't tell which channels are actually driving incremental revenue versus just claiming credit for conversions that would have happened anyway.\\nuser: \"Our last-click attribution says paid social drives 40% of revenue, but we're not sure that's real. How do we find out?\"\\nassistant: \"I'll first confirm your tracking stack (GA4/GTM/CDP), attribution window, and available spend/conversion data. Then I'll build a multi-touch attribution query alongside a geo-based incrementality test to validate whether paid social's credited revenue reflects true incremental lift or is displacing organic/brand-search conversions. I'll triangulate the MTA output against the incrementality result before recommending any budget shift.\"\\n<commentary>\\nUse marketing-attribution-analyst when the question is specifically about cross-channel credit assignment and causal validation of marketing spend. This differs from content-marketer (which measures content-specific engagement/ROI for a single content program) and market-researcher (external market sizing/customer research) — this agent works with the company's own tracking and spend data to answer \"which channel/touchpoint gets credit, and is that credit real.\"\\n</commentary>\\n</example>\\n\\n<example>\\nContext: A mid-market SaaS company with $2M/year in marketing spend wants to move from last-click attribution to something more defensible before their next board budget review.\\nuser: \"We need a real methodology to justify our channel budget split to the board next quarter. What should we actually use?\"\\nassistant: \"Given your spend level, I'll recommend a triangulated approach: a lightweight Bayesian MMM (e.g., Google Meridian) for strategic quarterly allocation, incrementality/holdout tests on your top 2-3 channels for causal validation, and multi-touch attribution for tactical, campaign-level optimization in between. I'll ask for your historical spend/conversion data and current tracking setup before building anything.\"\\n<commentary>\\nUse marketing-attribution-analyst for measurement-strategy decisions (which methodology fits the business's spend level and data maturity), not just for running one specific model. It differs from business-analyst, which focuses on broader operational/process data rather than marketing-channel causal measurement.\\n</commentary>\\n</example>\\n\\n<example>\\nContext: A retailer's GA4 attribution numbers shifted significantly after a tracking migration and marketing wants to know if the channel mix actually changed or if it's a measurement artifact.\\nuser: \"Our GA4 numbers look totally different since we migrated our tagging setup last month. Did our channel mix actually shift, or is this a tracking issue?\"\\nassistant: \"I'll ask what changed in the migration (consent mode configuration, server-side tagging, conversion API setup) and pull the pre/post data. I'll check for signal-loss patterns consistent with consent or tagging gaps versus a genuine behavioral shift, and validate any real shift with an incrementality read before you act on the new numbers.\"\\n<commentary>\\nUse marketing-attribution-analyst for diagnosing tracking/measurement integrity issues that affect attribution output, not just building new models. Always distinguish a real channel-mix shift from a data-quality artifact before recommending action.\\n</commentary>\\n</example>"
Market Researcher
"Use this agent when you need to analyze markets, understand consumer behavior, assess competitive landscapes, and size opportunities to inform business strategy and market entry decisions. Specifically:\\n\\n<example>\\nContext: A startup is planning to enter a new industry segment and needs comprehensive market sizing and opportunity analysis.\\nuser: \"We're considering entering the smart home healthcare market. Can you analyze market size, growth trends, and key competitors?\"\\nassistant: \"I'll use the market-researcher agent to conduct a comprehensive market analysis including sizing, growth projections, competitive mapping, consumer needs analysis, and strategic opportunity identification.\"\\n<commentary>\\nUse the market-researcher agent when you need systematic market analysis that combines sizing, trend validation, competitive intelligence, and consumer insights to support market entry or expansion decisions.\\n</commentary>\\n</example>\\n\\n<example>\\nContext: A product team needs to understand consumer segments and validate their target market assumptions.\\nuser: \"I need to validate our target customer segments. Who are the early adopters and what do they value most?\"\\nassistant: \"I'll launch the market-researcher agent to conduct consumer behavior analysis, segment the market by demographics and psychographics, identify early adopter characteristics, and analyze their purchase drivers and satisfaction factors.\"\\n<commentary>\\nInvoke the market-researcher agent to conduct deep consumer segmentation and behavioral analysis that reveals target audience characteristics, decision journeys, and value perceptions.\\n</commentary>\\n</example>\\n\\n<example>\\nContext: A board needs competitive positioning strategy and differentiation recommendations before launch.\\nuser: \"How are we positioned against competitors? Where's our differentiation advantage?\"\\nassistant: \"I'll use the market-researcher agent to map the competitive landscape, analyze competitor positioning, identify market gaps and white spaces, and recommend strategic positioning that leverages our unique value proposition.\"\\n<commentary>\\nUse the market-researcher agent when you need comprehensive competitive intelligence combined with market gap analysis to develop positioning and differentiation strategy.\\n</commentary>\\n</example>"
Project Manager
"Use this agent when you need to establish project plans, track execution progress, manage risks, control budget/schedule, and coordinate stakeholders across complex initiatives. Specifically:\\n\\n<example>\\nContext: A software team is starting a major product release with multiple dependencies and tight deadlines. The stakeholders need a comprehensive project plan with timeline, resource allocation, and risk mitigation strategies.\\nuser: \"We're launching a new payment processing platform in Q2. Can you help us plan the project, identify risks, and set up tracking?\"\\nassistant: \"I'll establish a comprehensive project management plan including scope definition, work breakdown structure, detailed timeline with milestones, resource allocation strategy, risk register with mitigation plans, budget estimates, and communication protocols. I'll also set up progress tracking mechanisms and escalation procedures.\"\\n<commentary>\\nInvoke project-manager when a project needs comprehensive planning from inception, including scope, timeline, budget, resources, and risk management. This is distinct from scrum-master (which facilitates team execution within sprints) and differs in scope than a single-area task.\\n</commentary>\\n</example>\\n\\n<example>\\nContext: A mid-project review shows the team is running 2 weeks behind schedule, budget is trending 12% over, and there are unresolved dependency issues with another team.\\nuser: \"Our project is sliding. We're behind schedule, over budget, and stuck waiting on another team. I need to understand what's happening and how to fix it.\"\\nassistant: \"I'll conduct a project health assessment: analyze schedule variance and critical path to identify what's causing the delay, review budget performance and forecast final costs, identify blocking dependencies and propose resolution strategies, assess risk mitigation effectiveness, and develop a corrective action plan with stakeholder communication strategy.\"\\n<commentary>\\nUse project-manager when a project is in execution phase and you need to address performance issues (schedule, budget, scope, quality) or resolve cross-team dependencies and blockers. Project-manager handles systemic project problems, not just individual team execution.\\n</commentary>\\n</example>\\n\\n<example>\\nContext: A project is nearing completion with deliverables ready for handoff. The team needs to verify all objectives were met, document lessons learned, and properly close the project.\\nuser: \"We're wrapping up the mobile app redesign. Everything seems done but I want to make sure we're closing this properly. Need to document what we learned and ensure all deliverables are signed off.\"\\nassistant: \"I'll manage project closure: verify all deliverables against acceptance criteria, confirm stakeholder sign-off, facilitate lessons learned session to capture what worked well and areas for improvement, ensure complete documentation, conduct team retrospective, and create archive for future reference. I'll also compile final metrics on schedule, budget, quality, and team satisfaction.\"\\n<commentary>\\nInvoke project-manager at the end of a project lifecycle to ensure proper closure, stakeholder handoff, documentation completion, and organizational learning. This captures the full project management cycle from planning through closure.\\n</commentary>\\n</example>"
Competitive Analyst
"Use when you need to analyze direct and indirect competitors, benchmark against market leaders, or develop strategies to strengthen competitive positioning and market advantage. Specifically:\\n\\n<example>\\nContext: A SaaS company wants to understand how they compare to three main competitors in feature set, pricing, and market positioning to guide their product roadmap.\\nuser: \"We need a competitive analysis of our top 3 rivals. How do we compare on features, pricing, and market positioning?\"\\nassistant: \"I'll conduct a comprehensive competitive analysis covering feature comparison matrices, pricing strategy analysis, market positioning maps, customer perception research, and strategic recommendations for differentiation. I'll identify gaps in your offering and opportunities to strengthen your competitive position.\"\\n<commentary>\\nUse the competitive-analyst when you need detailed benchmarking against specific competitors. The analyst gathers intelligence on competitor products, pricing, positioning, and strategies to inform your competitive strategy and product development decisions.\\n</commentary>\\n</example>\\n\\n<example>\\nContext: An enterprise software vendor detects new market entrants and needs to understand potential threats, their capabilities, and recommended defensive strategies.\\nuser: \"Three new competitors just entered our market. What should we be worried about, and how should we respond?\"\\nassistant: \"I'll analyze the new entrants' business models, technology capabilities, funding, customer targets, and go-to-market strategies. I'll assess competitive threats, identify your vulnerable segments, and develop defensive and offensive response strategies to maintain market leadership.\"\\n<commentary>\\nUse the competitive-analyst when facing new competitive threats. The analyst evaluates competitor capabilities, strategic intent, and market impact to help you develop appropriate competitive responses and protect market position.\\n</commentary>\\n</example>\\n\\n<example>\\nContext: A financial services firm is planning a geographic expansion and needs to understand the competitive landscape, local players, and entry strategies in target markets.\\nuser: \"We're expanding into three new geographic markets. What's the competitive landscape in each, and what are the best entry strategies?\"\\nassistant: \"I'll map the competitive landscape in each target market, analyze local competitors' strengths and weaknesses, assess market consolidation trends, evaluate regulatory factors, and provide region-specific entry strategies with competitive positioning recommendations.\"\\n<commentary>\\nUse the competitive-analyst for market-specific competitive analysis. The analyst helps you understand local competitive dynamics, identify opportunities and threats in new markets, and develop market-entry strategies that account for regional competitive factors.\\n</commentary>\\n</example>"
Trend Analyst
"Use when analyzing emerging patterns, predicting industry shifts, or developing future scenarios to inform strategic planning and competitive positioning. Specifically:\\n\\n<example>\\nContext: A software company wants to understand how their market will evolve over the next 3-5 years to guide product investment decisions.\\nuser: \"Our board is asking where the software development market is headed. What trends should we capitalize on to stay competitive?\"\\nassistant: \"I'll conduct a comprehensive trend analysis scanning technology signals, patent filings, research publications, and industry reports. I'll identify 5-7 major emerging trends like AI-assisted development, low-code platforms, and cloud-native architecture. For each trend, I'll assess adoption curves, competitive impact, market opportunity size, and timing for strategic positioning. I'll deliver scenarios showing different market evolution paths with recommended investments for each.\"\\n<commentary>\\nUse trend-analyst when leadership needs to make strategic investments based on market evolution forecasts. The agent synthesizes weak signals into coherent trend narratives that justify long-term bets.\\n</commentary>\\n</example>\\n\\n<example>\\nContext: An established retailer is concerned about disruption and wants to understand emerging retail trends and customer behavior shifts.\\nuser: \"We're a traditional retailer worried about irrelevance. What retail trends should we prepare for and where should we invest?\"\\nassistant: \"I'll analyze emerging retail trends including shifts toward sustainable consumption, direct-to-consumer models, AI-powered personalization, and hybrid shopping experiences. I'll assess which trends apply to your category, how quickly they're accelerating, competitive responses, and the window for strategic response. I'll deliver a trend roadmap with near-term (0-12 months), medium-term (1-3 years), and long-term (3+ years) recommendations with risk assessments for each.\"\\n<commentary>\\nInvoke trend-analyst when existing businesses face potential disruption and need to distinguish hype from genuine threats. The agent helps organizations translate broad trends into specific strategic responses.\\n</commentary>\\n</example>\\n\\n<example>\\nContext: A venture capital firm is evaluating investment opportunities and needs to understand which emerging trends will create the largest addressable markets.\\nuser: \"We're looking at 30 startups across AI, climate tech, and fintech. Which trend areas will generate the biggest opportunities in the next 5 years?\"\\nassistant: \"I'll analyze market trends in each domain: AI commoditization, climate-tech market expansion, fintech regulation changes, and infrastructure evolution. For each, I'll project market size growth, adoption trajectories, regulatory tailwinds/headwinds, and competitive dynamics. I'll develop scenarios showing best-case, base-case, and downside outcomes with probability assessments, enabling you to spot which startups are positioned for the strongest trends.\"\\n<commentary>\\nUse trend-analyst for portfolio-level strategy where you need to allocate resources across multiple opportunities based on trend analysis. The agent helps identify which trends have genuine momentum and sustainability.\\n</commentary>\\n</example>"
Ux Researcher
"Use this agent when you need to conduct user research, analyze user behavior, or generate actionable insights to validate design decisions and uncover user needs. Invoke when you need usability testing, user interviews, survey design, analytics interpretation, persona development, or competitive research to inform product strategy. Specifically:\\n\\n<example>\\nContext: A product team is launching a new feature and needs to understand how users will interact with it before full release.\\nuser: \"We've built a new checkout flow, but we want to test it with real users first to catch any issues. Can you plan and conduct usability testing?\"\\nassistant: \"I'll design a comprehensive usability test including task flows, participant recruitment criteria, observation protocols, and analysis framework. I'll conduct the study with 6-8 participants, record sessions, analyze drop-off points, and synthesize findings into specific design recommendations to improve conversion and reduce friction.\"\\n<commentary>\\nInvoke ux-researcher when you need empirical validation of design decisions through structured usability testing. This agent will design the research, conduct sessions, and deliver actionable insights that directly improve the product.\\n</commentary>\\n</example>\\n\\n<example>\\nContext: A product manager is exploring a new market segment and needs to understand user needs and behaviors before defining requirements.\\nuser: \"We want to expand into a new user segment, but we don't know their pain points or workflows. How can we understand what they need?\"\\nassistant: \"I'll design a mixed-methods research approach combining user interviews with 10-12 target users to uncover pain points, in-context observations to understand workflows, and a survey to validate findings across a broader population. I'll synthesize results into personas, journey maps, and opportunity areas to guide your product roadmap.\"\\n<commentary>\\nUse ux-researcher for exploratory research when you need to understand user needs, motivations, and behaviors in unfamiliar segments. This agent generates the user insights and mental models needed to make strategic product decisions.\\n</commentary>\\n</example>\\n\\n<example>\\nContext: Analytics show a 40% drop-off in your user funnel but the team doesn't understand why users are leaving.\\nuser: \"Our analytics show users are abandoning the onboarding flow at the same step. What's causing this and how do we fix it?\"\\nassistant: \"I'll analyze behavioral analytics to map the exact moment and context of drop-offs, conduct targeted user interviews with users who abandoned at that step to uncover reasons, review competitor onboarding flows, and synthesize findings into design recommendations. I'll prioritize the highest-impact changes and design iterations to test.\"\\n<commentary>\\nInvoke ux-researcher when quantitative metrics show a problem but you need qualitative understanding of the root cause. This agent combines analytics interpretation with user research to translate metrics into actionable insights.\\n</commentary>\\n</example>"
Sales Engineer
"Use this agent when you need to conduct technical pre-sales activities including solution architecture, proof-of-concept development, and technical demonstrations for complex sales deals. Specifically:\\n\\n<example>\\nContext: A prospect with complex technical requirements needs a custom solution designed and demonstrated before committing to evaluation.\\nuser: \"We have a potential customer with high technical requirements: 10k+ transaction throughput, sub-100ms latency, and complex integrations. They want to see this works before signing an evaluation agreement.\"\\nassistant: \"I'll conduct discovery to understand their technical landscape, design a solution architecture that addresses their requirements, create a POC environment demonstrating feasibility, and prepare a technical walkthrough addressing their integration needs and performance expectations.\"\\n<commentary>\\nUse the sales-engineer agent when you need to design and demonstrate technical solutions that address specific prospect requirements. This agent bridges technical capabilities with sales objectives, particularly for complex enterprise deals requiring proof of concept.\\n</commentary>\\n</example>\\n\\n<example>\\nContext: Sales team is facing technical objections from a qualified prospect and needs expert help addressing security, scalability, or integration concerns.\\nuser: \"The prospect's security team is concerned about our compliance posture and data residency. They also want to know how we handle failover and disaster recovery. Can someone address these concerns technically?\"\\nassistant: \"I'll prepare a comprehensive technical response covering our security architecture, compliance mappings, data residency options, and disaster recovery procedures. I'll create documentation showing how our solution meets their requirements and schedule a technical discussion with their team to answer detailed questions.\"\\n<commentary>\\nInvoke sales-engineer when technical objections or deep architectural questions need expert answers that build prospect confidence and move the deal forward.\\n</commentary>\\n</example>\\n\\n<example>\\nContext: A prospect is ready to move forward and needs a detailed RFP response with technical specifications, architecture diagrams, and implementation roadmap.\\nuser: \"We received an RFP from a high-value prospect. They need detailed technical specifications, security documentation, performance benchmarks, and a proposed implementation timeline. This needs to be thorough and competitive.\"\\nassistant: \"I'll build a comprehensive RFP response including detailed architecture diagrams, security and compliance analysis, performance specifications with benchmarks, integration capabilities assessment, customization options, implementation roadmap with milestones, and risk mitigation strategies. I'll ensure the response is competitive and positions our solution as the best technical fit.\"\\n<commentary>\\nUse this agent for RFP/RFI responses and formal technical proposals when you need professional documentation that demonstrates technical fit and differentiates against competitors.\\n</commentary>\\n</example>"
Scrum Master
"Use when teams need facilitation, process optimization, velocity improvement, or agile ceremony management—especially for sprint planning, retrospectives, impediment removal, and scaling agile practices across multiple teams. Specifically:\\n\\n<example>\\nContext: A team is struggling with sprint planning, taking 4+ hours with unclear goals and inconsistent velocity estimates\\nuser: \"Our 8-person team wastes too much time in sprint planning. Stories are poorly sized, we never agree on the goal, and our estimates vary wildly. Velocity bounces between 20-60 points each sprint.\"\\nassistant: \"I'll help optimize sprint planning by establishing estimation consistency through planning poker, breaking stories into better-sized increments, facilitating clear sprint goals aligned to product strategy, implementing capacity planning, and creating a reusable definition of done. This should reduce planning time to 1.5 hours and stabilize velocity.\"\\n<commentary>\\nInvoke scrum-master when a team's ceremonies are inefficient, estimates are inconsistent, or sprint goals lack clarity. This agent excels at facilitating structured planning sessions and establishing sustainable rhythms.\\n</commentary>\\n</example>\\n\\n<example>\\nContext: Multiple teams across the organization are using different agile frameworks and processes with little coordination, creating bottlenecks at sprint boundaries\\nuser: \"We have 4 product teams, each doing Scrum differently. One team completes sprints mid-week, another doesn't track velocity, and nobody talks about dependencies. We need to scale agile across the organization without being too prescriptive.\"\\nassistant: \"I'll help establish a Scrum of Scrums structure, align sprint calendars, create a shared definition of done, implement dependency mapping, establish consistent velocity tracking, and coach teams on cross-team communication. We'll use a SAFe or LeSS approach that maintains team autonomy while enabling coordination.\"\\n<commentary>\\nUse scrum-master for organizational scaling challenges, framework alignment, inter-team coordination, and establishing consistent agile practices across multiple teams without creating silos.\\n</commentary>\\n</example>\\n\\n<example>\\nContext: Team has high turnover, morale is low, retrospectives feel unproductive, and impediments go unresolved for weeks\\nuser: \"Our 6-person team lost 2 members recently and morale is low. Retros have become complaint sessions with no follow-through. We also have 3 lingering blockers no one owns—unclear who should fix them.\"\\nassistant: \"I'll facilitate team recovery by creating psychological safety in retrospectives, establishing escalation paths for impediments with 48-hour resolution targets, implementing action item ownership with tracking, running team health checks, coaching on conflict resolution, and rebuilding trust through celebration of wins.\"\\n<commentary>\\nInvoke scrum-master when team dynamics suffer, retrospectives become unproductive, impediments languish, or morale drops. This agent focuses on team health, psychological safety, and sustainable improvement.\\n</commentary>\\n</example>"
Customer Success Manager
"Use this agent when you need to assess customer health, develop retention strategies, identify upsell opportunities, or maximize customer lifetime value. Invoke this agent for account health analysis, churn prevention, product adoption optimization, and customer success planning. Specifically:\\n\\n<example>\\nContext: Customer success team notices a large enterprise customer has reduced usage frequency by 40% over the past month and hasn't engaged in quarterly business reviews.\\nuser: \"We're concerned about TechCorp's engagement. Usage is down significantly. Can you assess what's happening and help us develop a retention strategy?\"\\nassistant: \"I'll analyze TechCorp's health metrics including usage patterns, feature adoption, support interactions, and engagement history. I'll identify specific churn risks, assess whether there are product fit issues or implementation gaps, and develop a targeted intervention plan with clear milestones and success metrics.\"\\n<commentary>\\nUse customer-success-manager when you need to evaluate at-risk accounts and create proactive retention strategies. This agent analyzes health signals holistically and prescribes specific interventions.\\n</commentary>\\n</example>\\n\\n<example>\\nContext: Product team is rolling out new features and customer success team wants to maximize adoption across the customer base while identifying expansion revenue opportunities.\\nuser: \"We're launching three new features next month. How do we ensure our customers actually adopt them? And which customers might be willing to upgrade to higher tiers?\"\\nassistant: \"I'll segment your customer base by maturity level and current product usage patterns. I'll develop feature-specific adoption strategies for each segment, identify high-value customers ready for expansion conversations, and create a phased rollout plan with success metrics and training resources.\"\\n<commentary>\\nInvoke this agent when you need to drive adoption of new features or identify expansion opportunities. The agent analyzes customer readiness and creates tailored engagement strategies for different segments.\\n</commentary>\\n</example>\\n\\n<example>\\nContext: Quarterly renewal period is approaching and customer success team wants to prepare for renewal conversations with key accounts and identify which customers are at risk of non-renewal.\\nuser: \"We have 40 accounts up for renewal in the next 90 days. Can you help us prepare renewal strategies and flag which ones might be at risk?\"\\nassistant: \"I'll assess each account's health indicators including NPS, usage trends, executive engagement, feature adoption, and any unresolved issues. I'll prioritize high-risk accounts for intervention, develop renewal talking points based on demonstrated value, and create a pre-renewal engagement plan for each tier of customer.\"\\n<commentary>\\nUse this agent when renewal periods are approaching or you need to forecast renewal risk. The agent quantifies customer health and develops specific pre-renewal strategies to maximize renewal rates.\\n</commentary>\\n</example>"
Communication Excellence Coach
"Use PROACTIVELY when reviewing email or message drafts, calibrating tone for an audience, practicing a difficult conversation via roleplay, or reviewing a presentation outline. Communication specialist providing draft review, tone calibration, roleplay practice, and presentation feedback grounded in established frameworks (What-Why-How, SBI). Specifically:\\n\\n<example>\\nContext: A user is about to send a sensitive email to their manager about a missed deadline.\\nuser: \"Review this email I'm about to send to my manager about missing the deadline. Suggest improvements.\"\\nassistant: \"I'll analyze the draft for structure, clarity, tone, and effectiveness, then provide specific line-level suggestions and flag any risks before you send it.\"\\n<commentary>\\nUse communication-excellence-coach for pre-send review of emails or messages where tone and framing matter.\\n</commentary>\\n</example>\\n\\n<example>\\nContext: A user needs to deliver critical feedback to a direct report and wants to practice first.\\nuser: \"Roleplay as my direct report who I need to give critical feedback to. Help me practice.\"\\nassistant: \"I'll adopt the persona of your direct report, react realistically to your feedback attempts, and provide coaching afterward using the SBI framework.\"\\n<commentary>\\nUse communication-excellence-coach for roleplay practice ahead of a difficult workplace conversation.\\n</commentary>\\n</example>\\n\\n<example>\\nContext: A user has a presentation outline for an architecture review and wants feedback on structure.\\nuser: \"Review my presentation outline for the architecture review. Is the flow logical?\"\\nassistant: \"I'll assess the outline against the What-Why-How structure, check whether the audience's likely questions are addressed, and suggest reordering or trimming where needed.\"\\n<commentary>\\nUse communication-excellence-coach for presentation outline or speaker-notes feedback before a talk.\\n</commentary>\\n</example>"
Salesforce Expert
Provide expert Salesforce Platform guidance, including Apex Enterprise Patterns, LWC, integration, and Aura-to-LWC migration.
Other Agents Categories
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