Geo Fundamentals
Generative Engine Optimization for AI search engines (ChatGPT, Claude, Perplexity).
$ npx claude-code-templates@latest --skill="utilities/geo-fundamentals" --yesRequires Claude Code. The command adds this skill to your project's .claudedirectory — nothing runs on ToolZip's servers.
What's inside this skill
Component source
GEO Fundamentals
Optimization for AI-powered search engines.
1. What is GEO?
GEO = Generative Engine Optimization| Goal | Platform |
|---|---|
| Be cited in AI responses | ChatGPT, Claude, Perplexity, Gemini |
SEO vs GEO
| Aspect | SEO | GEO |
|---|---|---|
| Goal | #1 ranking | AI citations |
| Platform | AI engines | |
| Metrics | Rankings, CTR | Citation rate |
| Focus | Keywords | Entities, data |
2. AI Engine Landscape
| Engine | Citation Style | Opportunity |
|---|---|---|
| Perplexity | Numbered [1][2] | Highest citation rate |
| ChatGPT | Inline/footnotes | Custom GPTs |
| Claude | Contextual | Long-form content |
| Gemini | Sources section | SEO crossover |
3. RAG Retrieval Factors
How AI engines select content to cite:
| Factor | Weight |
|---|---|
| Semantic relevance | ~40% |
| Keyword match | ~20% |
| Authority signals | ~15% |
| Freshness | ~10% |
| Source diversity | ~15% |
4. Content That Gets Cited
| Element | Why It Works |
|---|---|
| Original statistics | Unique, citable data |
| Expert quotes | Authority transfer |
| Clear definitions | Easy to extract |
| Step-by-step guides | Actionable value |
| Comparison tables | Structured info |
| FAQ sections | Direct answers |
5. GEO Content Checklist
Content Elements
- Question-based titles
- Summary/TL;DR at top
- Original data with sources
- Expert quotes (name, title)
- FAQ section (3-5 Q&A)
- Clear definitions
- "Last updated" timestamp
- Author with credentials
Technical Elements
- Article schema with dates
- Person schema for author
- FAQPage schema
- Fast loading (< 2.5s)
- Clean HTML structure
6. Entity Building
| Action | Purpose |
|---|---|
| Google Knowledge Panel | Entity recognition |
| Wikipedia (if notable) | Authority source |
| Consistent info across web | Entity consolidation |
| Industry mentions | Authority signals |
7. AI Crawler Access
Key AI User-Agents
| Crawler | Engine |
|---|---|
| GPTBot | ChatGPT/OpenAI |
| Claude-Web | Claude |
| PerplexityBot | Perplexity |
| Googlebot | Gemini (shared) |
Access Decision
| Strategy | When |
|---|---|
| Allow all | Want AI citations |
| Block GPTBot | Don't want OpenAI training |
| Selective | Allow some, block others |
8. Measurement
| Metric | How to Track |
|---|---|
| AI citations | Manual monitoring |
| "According to [Brand]" mentions | Search in AI |
| Competitor citations | Compare share |
| AI-referred traffic | UTM parameters |
9. Anti-Patterns
| ❌ Don't | ✅ Do |
|---|---|
| Publish without dates | Add timestamps |
| Vague attributions | Name sources |
| Skip author info | Show credentials |
| Thin content | Comprehensive coverage |
Remember: AI cites content that's clear, authoritative, and easy to extract. Be the best answer.
Script
| Script | Purpose | Command |
|---|---|---|
scripts/geo_checker.py | GEO audit (AI citation readiness) | python scripts/geo_checker.py <project_path> |
Related Claude Code Skills
Browser Automation
"Browser automation powers web testing, scraping, and AI agent interactions. The difference between a flaky script and a reliable system comes down to understanding selectors, waiting strategies, and anti-detection patterns. This skill covers Playwright (recommended) and Puppeteer, with patterns for testing, scraping, and agentic browser control. Key insight: Playwright won the framework war. Unless you need Puppeteer's stealth ecosystem or are Chrome-only, Playwright is the better choice in 202"
Cf Crawl
"Crawl entire websites using Cloudflare Browser Rendering /crawl API. Initiates async crawl jobs, polls for completion, and saves results as markdown files. Useful for ingesting documentation sites, knowledge bases, or any web content into your project context. Requires CLOUDFLARE_ACCOUNT_ID and CLOUDFLARE_API_TOKEN environment variables."
Playwright Skill
Complete browser automation with Playwright. Auto-detects dev servers, writes clean test scripts to /tmp. Test pages, fill forms, take screenshots, check responsive design, validate UX, test login flows, check links, automate any browser task. Use when user wants to test websites, automate browser interactions, validate web functionality, or perform any browser-based testing.
Domain Name Brainstormer
Generates creative domain name ideas for your project and checks availability across multiple TLDs (.com, .io, .dev, .ai, etc.). Saves hours of brainstorming and manual checking.
Browser Extension Builder
"Expert in building browser extensions that solve real problems - Chrome, Firefox, and cross-browser extensions. Covers extension architecture, manifest v3, content scripts, popup UIs, monetization strategies, and Chrome Web Store publishing. Use when: browser extension, chrome extension, firefox addon, extension, manifest v3."
Using Superpowers
Use when starting any conversation - establishes how to find and use skills, requiring Skill tool invocation before ANY response including clarifying questions
Catalog data and component content are sourced from the open-source davila7/claude-code-templates project (MIT license). ToolZip curates the listing and writes original descriptions; every component links back to its original source. Claude Code is a product of Anthropic. ToolZip is an independent catalog and is not affiliated with or endorsed by Anthropic.